Apple hires Meta’s head of AR communications ahead of headset’s official 2022 launch


Apple hires Meta’s head of AR communications ahead of headset’s official 2022 launch
Image credits: Avenir

Apple has reportedly recruited Meta’s head of augmented reality communications as speculation about the company’s next AR headset continues to mount. Apple has recruited Andrea Schubert, head of communications and public relations at Meta, for its augmented reality initiatives, according to Bloomberg’s Mark Gurman in his Power On newsletter.

Apple hires Meta’s AR communications manager

Apple is starting to line up its ducks before launch. According to my sources, the company hired Andrea Schubert, director of communications and public relations for Meta Platforms Inc., to lead its augmented reality operations.

According to Bloomberg, Apple’s augmented reality headset can display text, emails, maps, games and other content through holographic screens built into the lens. Mark Gurman said last year that the company has two augmented reality plans, one for AR glasses and one for a more powerful AR / VR headset.

According to the latest reports, the gadget will be aimed at sophisticated users and will include two 8K panels that will display photos in ultra high definition.

Apple’s AR / VR headset, according to Ming-Chi Kuo, is equipped with powerful 3D sensors capable of recognizing the elements of a scene as well as the movements made by the user’s hands.

While he first claimed that “Apple glasses” would depend heavily on the iPhone, the expert now claims that the device would include a sophisticated processor that would allow it to operate without a phone nearby. According to another estimate from Kuo, the helmet would weigh around 350 kilograms.

While numerous reports predicted that Apple would unveil its AR / VR headset in 2020, it now appears that the company is planning to unveil the device in 2022.

Apple’s headgear is now expected to hit stores in late 2022, depending on the most likely scenario. Of course, things could change before Apple officially unveils the new gadget, but the fact that Apple has recruited the PR from Meta implies that the company is serious about its AR headset.

What else do we know about the Apple AR headset

Apple AR headset leaks

Apple AR headset leaks
Image credits: Apple Insider

According to previous rumors, Apple is focusing on the strength of its mixed reality headset while remaining light and comfortable. In a helmet, these two elements rarely combine, although eye tracking can help in its own way.

If a headset can determine exactly where a user is looking, the rest of the screen is irrelevant. This implies that the headset may reduce the resolution and quality of the material that you are not watching. As a result, the headset will not spend CPU and GPU resources on something that the user cannot see.

Additionally, rendering an entire display at a time takes a significant amount of compute resources. This is especially true if the Apple headset has an 8K display. Since less computing power is required for a smaller space, Apple can get away with using less powerful components.

In addition, it minimizes power consumption and heat generation by avoiding overloading the CPU and GPU on the display parts that are not going to be viewed. As a result, Apple will be able to use a smaller battery and cooling system, reducing the overall weight of the headset.

The launch of the Apple VR and mixed reality headset is slated for mid-2022, with sources estimating a price range of $ 1,000 to $ 3,000. Either way, this is a top-of-the-line headset with AR pass capabilities that will serve as a prelude to Apple’s high-tech AR glasses.

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