Twilio announces Twilio Engage, a new growth automation platform
Twilio announced the launch of Twilio Engage. This new growth automation platform combines the Segment customer data platform with digital tools from Twilio to provide marketers with the functionality they need to build and scale omnichannel marketing campaigns. from start to finish. Twilio Engage is the newest addition to Twilio’s Customer Engagement Platform (CEP) and brings a marketing solution to its suite of sales and service platforms.
Twilio is a global provider of a customer engagement platform developed to help businesses across industries reinvent the way they interact with customers. The unified platform can help businesses connect with their customers across any digital channel and equip them with a suite of messaging, customer data, campaign, sales and customer engagement tools to marketing, sales and service teams.
With the launch of Twilio Engage, marketing teams can create and scale personalized marketing campaigns across all channels. Growth Automation Platform to Provide Users with Real-Time Customer Insights, Unlimited API Scalability, Behavior-Based Automation, First-Party Customer Data, and Campaign Dashboards to Support Specialists marketers to monitor engagement, maximize efficiency, and resolve issues from a single platform.
Jeff Lawson, CEO and Co-Founder of Twilio, commented: “In today’s digital world, the most innovative companies are able to use their data to deliver exceptional and personalized customer engagement. This should be achievable for all brands, not just the biggest tech companies. This is only possible with the best data, the best communication layer, and a building block software approach. This is what we are bringing together for the first time with Twilio Engage. Our vision is to democratize personalization, so businesses of all sizes can deliver the personalized interactions that customers expect.
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